Families are constantly searching online for pediatricians they can trust — especially in growing areas like Charlotte and Lake Norman. If your practice isn’t showing up when parents search “pediatrician near me,” you’re missing out.
With the right digital advertising for pediatricians, your office can reach more families and grow a loyal patient base.
1. Run Google Search Ads Targeting High-Intent Keywords
Use campaigns targeting search terms like:
- Pediatrician Charlotte NC
- Same-day pediatric appointment
- Newborn checkup Lake Norman
Include extensions for location, phone, and booking. Make sure your landing page is fast and mobile-friendly.
🔗 Learn more about our PPC Services
2. Use Facebook and Instagram Ads to Build Awareness
Showcase your team, highlight seasonal services, and promote events using geo-targeted ads to reach local parents.
3. Retarget Website Visitors With Display Ads
Remind families who visited your site to come back with gentle display ads promoting new patient openings or wellness visits.
4. Use Geofencing to Target Nearby Schools and Daycares
Geofencing helps you place mobile ads in specific areas like schools, playgrounds, and child care centers in Charlotte and Lake Norman.
5. Promote Community Events or Specials
Drive attention to back-to-school clinics, flu shot events, or free parent classes by advertising online with custom audiences.
6. Monitor and Optimize Monthly
Digital ads work best when reviewed regularly. Adjust keywords, creative, and budget for the best results.
Build Trust With Local Families
Pediatricians need more than referrals to grow. Digital advertising can help you build trust and bring new families through your doors.
We also recommend checking out our post on Local SEO for pediatricians in Charlotte, where we dive deeper into optimizing your online presence to attract local families.
Contact us today to build a smart, local ad strategy that fits your practice’s needs.
Table of Contents
- 1. Run Google Search Ads Targeting High-Intent Keywords
- 2. Use Facebook and Instagram Ads to Build Awareness
- 3. Retarget Website Visitors With Display Ads
- 4. Use Geofencing to Target Nearby Schools and Daycares
- 5. Promote Community Events or Specials
- 6. Monitor and Optimize Monthly
- Build Trust With Local Families
Continue Exploring!
If you run an orthodontic practice in Charlotte or the Lake Norman area, your competition isn’t just down the street — it’s also online. Parents [...]
Running a restaurant in Charlotte’s booming food scene takes more than great food — you need strong digital marketing to stay competitive. Whether you're a [...]
Most dental practices rely on referrals and repeat patients, but in a competitive area like Lake Norman, that may not be enough to fill your [...]
Online orders are more than just convenient — they’ve become a vital revenue stream for restaurants in Lake Norman. If you’re not leveraging Google Ads [...]
Share This Story, Choose Your Platform!
Propel Your Business with 301 Branding
At 301 Branding, we grasp the unique dynamics of your business. Our digital presence marketing strategies are tailored to highlight your strengths, and build a commanding online presence. Let’s transform how the world sees your business and enhance your path to success.