If you run an orthodontic practice in Charlotte or the Lake Norman area, your competition isn’t just down the street — it’s also online. Parents and adults are searching the web for local providers they can trust. That’s where local digital marketing for orthodontists comes in.
Whether you’re offering braces, Invisalign®, or other orthodontic treatments, here’s how to stand out online and convert searches into consultations.
1. Claim & Optimize Your Google Business Profile
- Up-to-date business info and hours
- Real patient photos and videos
- Services like “Teen Braces,” “Adult Invisalign,” etc.
- Dozens of 5-star reviews — and replies to each
2. Target Local SEO Terms on Your Website
Your website should include keywords like:
- Invisalign Charlotte NC
- Orthodontist Lake Norman
- Braces for teens Charlotte
Use these naturally in your homepage, service pages, and blog content. If you have multiple locations, build individual service area pages for each one.
Learn more about our SEO Services
3. Run Google Ads for High-Intent Searches
Bid on keywords like:
- “Orthodontist near me”
- “Braces consultation Charlotte”
- “Best Invisalign provider Lake Norman”
Make sure your ad leads to a dedicated landing page with a clear CTA and online booking.
4. Leverage Social Media for Education & Community
- Share patient success stories
- Educate on treatment options
- Feature your friendly team
- Promote seasonal specials or open house events
5. Set Up Email Nurture Campaigns
Use email to stay in touch with leads who:
- Visited your site
- Filled out a consultation form
- Attended an info session
Include testimonials, FAQ answers, and promos to keep your practice top of mind.
6. Encourage Reviews & Referrals
Ask happy patients to leave reviews on Google, and offer referral incentives when they send friends your way.
7. Track Everything & Adjust
We help orthodontists monitor what’s working, adjust what isn’t, and grow faster with less guesswork.
Ready to Grow?
At 301 Branding, we specialize in local digital marketing for orthodontists in Charlotte, Lake Norman, and beyond.
Contact us today to schedule a free consultation and bring more smiles through your doors.
Table of Contents
Continue Exploring!
Families are constantly searching online for pediatricians they can trust — especially in growing areas like Charlotte and Lake Norman. If your practice isn’t showing [...]
Running a restaurant in Charlotte’s booming food scene takes more than great food — you need strong digital marketing to stay competitive. Whether you're a [...]
Most dental practices rely on referrals and repeat patients, but in a competitive area like Lake Norman, that may not be enough to fill your [...]
Online orders are more than just convenient — they’ve become a vital revenue stream for restaurants in Lake Norman. If you’re not leveraging Google Ads [...]
Share This Story, Choose Your Platform!
Propel Your Business with 301 Branding
At 301 Branding, we grasp the unique dynamics of your business. Our digital presence marketing strategies are tailored to highlight your strengths, and build a commanding online presence. Let’s transform how the world sees your business and enhance your path to success.