Running a restaurant in Charlotte’s booming food scene takes more than great food — you need strong digital marketing to stay competitive. Whether you’re a cozy café in NoDa, a barbecue joint in South End, or a farm-to-table eatery in Lake Norman, your online presence matters.
Here are six actionable strategies for improving digital marketing for Charlotte restaurants in 2025.
1. Claim and Optimize Your Google Business Profile
This is the first impression for many hungry customers. Make sure your profile includes:
- Accurate hours, phone number, and website link
- Menu uploads or links (via platforms like Toast or SinglePlatform)
- Delivery and reservation options
- Recent photos of your food, drinks, and atmosphere
- Responded reviews
Visit the Google Business Profile Tool.
2. Use Instagram and Facebook Strategically
Charlotte diners love to eat with their eyes first. Post:
- High-quality food photography
- Behind-the-scenes stories from the kitchen
- Daily specials and happy hour deals
- Reels featuring new menu items or events
Use hashtags like #CLTEats and location tags to reach nearby diners.
3. Enable and Promote Online Ordering
More diners than ever want to order ahead or get delivery. Offer online ordering on your website, not just through third-party apps.
Integrate a branded ordering system and promote it clearly on your homepage and social media to keep more profit in-house.
4. Create a Mobile-Friendly Website
Your website should:
- Load fast on mobile
- Feature a simple, readable menu
- Have online ordering or reservation links
- Clearly display hours, contact info, and location
Check out our Website Packages built for local restaurants.
5. Build and Use an Email List
Email marketing is still powerful. Offer subscribers:
- Exclusive offers
- Event announcements
- Birthday rewards or loyalty perks
Send 1–2 emails per month with great visuals and a call to action like “Order Now.” Mailchimp and Constant Contact are great tools for email marketing.
6. Partner With Local Influencers and Food Bloggers
Charlotte has a strong food influencer scene. Invite them to try your dishes for exposure. Other options include:
- Joining “Best Of” local lists
- Hosting giveaways with foodie accounts
- Partnering with nearby restaurants on events
Need Help Growing Your Restaurant’s Reach?
Charlotte’s food scene is competitive — but with a smart digital strategy, your restaurant can stand out and attract more loyal diners.
At 301 Branding, we help local restaurants grow with custom websites, SEO, social media, and advertising support.
Contact us today and let’s grow your business together!
Table of Contents
Continue Exploring!
Most dental practices rely on referrals and repeat patients, but in a competitive area like Lake Norman, that may not be enough to fill your [...]
Online orders are more than just convenient — they’ve become a vital revenue stream for restaurants in Lake Norman. If you’re not leveraging Google Ads [...]
In a city like Charlotte, where dental practices compete for the same patients, email marketing offers a powerful (and often underused) way to stay top-of-mind, [...]
The Power of PPC Ads for Doctors In today’s digital-first world, simply having a website isn’t enough to grow your medical practice. With more [...]
Share This Story, Choose Your Platform!
Propel Your Business with 301 Branding
At 301 Branding, we grasp the unique dynamics of your business. Our digital presence marketing strategies are tailored to highlight your strengths, and build a commanding online presence. Let’s transform how the world sees your business and enhance your path to success.